
BNI
is the world's largest referral organization with chapters
in many countries around the globe.
BNI was started in 1985
by Dr. Ivan Misner, one of the world's leading experts in
networking and word-of-mouth marketing. Dr.
Misner was a management consultant when he started BNI. He
worked with companies that needed assistance in the area of
strategic planning and organizational development. As a business
consultant, he received most of his business through referrals.
However, he was not satisfied with the types of business groups
that existed and he put together a networking group that he
felt was structured, focused on doing business, and had an
emphasis on positive reinforcement and support. That organization
became BNI.
Today, BNI has thousands of Chapters worldwide
with tens of thousands of members passing millions of referrals.
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